Gensler 

Location: Charlotte, NC

The Charlotte Chamber of Commerce reasoned that if people could more clearly see them—see their inner workings, see their energy, see their member companies—they would gain insights into the city's business community. Hence a headquarters revamp, one that would create greater visibility and transparency for the Chamber.

The organization had been in an outdated, uninspiring space that lacked ties to the buzzing street life outside. The space also failed to convey the Chamber's imagination and today's Charlotte. It was an environment that people could not connect with. And connection is central to their mission of bolstering Charlotte's economy.