CJMW Architecture 

Location: Greensboro, NC

The BB&T Leadership Institute’s new campus in Greensboro, NC is a marriage of place and purpose. Located on a wooded, lakeside site, this executive leadership center is designed to eliminate outside world distractions and promote the inward focus required by The Leadership Institute’s programs. The unique site and surrounding context inspired a site-specific design solution respecting the natural setting.

The campus is a highly crafted and morphed experience with the Site and its natural surroundings. It is truly a purpose-built campus – specifically attuned to support the work that goes on there and to enhance the experience of program participants.