After being family-owned-and-operated for over 125 years, the historic Belk brand was acquired by retail giant Sycamore Properties who set off to redefine the company from big-box retailer to retail fashion house. This began with a radical renovation to the Belk Headquarters in Charlotte, NC. It took no time to identify the greatest opportunity as a transformation to the all but dead, mall-esque interior arcade. The underutilized passthrough became home to a series of activity pockets varying in type and scale, all aimed at giving approximately 1,300 employees a place to gather and get involved unlike anything they had before.
AIA North Carolina > Design Awards > Commericial
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